
Privacy Policy
Introduction
At Essential Natural Health / Dr. Micah Allen (“we,” “our,” or “us”), we respect your privacy and understand that health information is personal. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or interact with our services.
By using this website, you agree to the terms outlined in this policy.
Information We Collect
Personal Information You Provide
We may collect personal information when you:
-
Fill out contact or consultation forms
-
Schedule an appointment
-
Subscribe to emails or resources
-
Communicate with us directly
This may include:
-
Name
-
Email address
-
Phone number
-
Any health-related information you choose to share
Protected Health Information (PHI)
If you submit health-related details through forms, emails, or consultations, this information may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA).
We handle this information with care and only use it for purposes related to your care and communication.
Important:
-
Submitting information through this website does not automatically establish a provider-patient relationship
-
Full HIPAA protections apply only once you become an established patient and complete required intake documentation
Automatically Collected Information
When you visit our website, we may collect:
-
IP address
-
Browser type
-
Pages visited
-
Time spent on site
-
Referral sources
This data is used for analytics and website improvement.
​
How We Use Your Information
We use your information to:
-
Respond to inquiries and appointment requests
-
Provide health and wellness services
-
Communicate with you about your care
-
Improve website performance and usability
-
Send updates or resources (only if you opt in)
-
Meet legal and regulatory requirements
HIPAA & Data Handling
Once you become a patient, your health information is handled in accordance with applicable privacy laws, including HIPAA where applicable.
We take reasonable steps to:
-
Limit access to personal and health information
-
Use secure systems when storing sensitive data
-
Work with service providers that maintain appropriate safeguards
However, online forms and email are not always fully secure.
For sensitive medical information, we recommend contacting us directly by phone.
​
Cookies & Tracking Technologies
We may use cookies or similar technologies to:
-
Understand how visitors interact with the website
-
Improve functionality and performance
-
Support marketing efforts
You can disable cookies through your browser settings.
​
How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your data, including:
-
Secure website connections (SSL encryption)
-
Controlled access to personal data
-
Use of trusted third-party tools
Despite these measures, no system can guarantee complete security.
​
Sharing Your Information
We do not sell your personal or health information.
We may share information only with:
-
Service providers (such as scheduling systems, hosting providers, or email platforms)
-
Business associates who are required to protect your data
-
Legal authorities if required by law
Any third parties involved are expected to maintain appropriate privacy and security protections.
​
Third-Party Services
Our website may use third-party tools such as:
-
Analytics platforms (e.g., Google Analytics)
-
Online scheduling software
-
Email communication tools
These providers have their own privacy policies and may handle data according to their standards.
​
Your Rights
Depending on your relationship with us and applicable laws, you may have the right to:
-
Request access to your personal or health information
-
Request corrections or updates
-
Request deletion of non-medical data
-
Opt out of marketing communications
Patients may receive additional rights under applicable healthcare privacy laws.
​
Children’s Privacy
This website is not intended for children under 13.
We do not knowingly collect personal information from children.
​
Updates to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised effective date.
​
​
Contact Information
If you have questions about this Privacy Policy or how your information is handled, please contact:
Essential Natural Health
9327 Midlothian Turnpike, Suite 1G
North Chesterfield, VA 23235
Phone: (804) 464-3315